ASE helps brand employers for success

Competition among employers is on the rise after the boost of economic growth following the recession and Joplin’s disaster recovery momentum. Today’s human resource professional needs to put his or her best foot forward to keep candidate pools flowing. That’s why the WIB and its workforce partners are pleased to announce the All-Star Employer (ASE) program.

Helping Employers Stand Out

Employers of Choice need stronger ways to get their message to potential job seekers. Candidates wanting more than just a job can focus on long-term career advancement and other benefits offered by ASE companies. Communities can also recognize local firms that support local causes and routinely give back. The ASE approach helps increase awareness of job opportunities within growth-driven economic sectors. ASE promotes employer champions as advocates that help propel workforce and economic development strategies that improve the entire region.

How ASE Works

To earn the All-Star Employer designation any local firm can meet a portion of quality criteria. Employers make application directly to the WIB or may be nominated by local Chambers of Commerce, economic development organizations, sector associations, education partners (such as career tech schools or colleges/university training providers), or employees.

Other Employer Benefits

The WIB designed ASE to provide recognition and public awareness for leading employers. ASE holders would be prominently featured at the entry points at the Joplin, Monett, and Neosho Job Centers. Participating employers can be profiled through the new career pathway tools and videos at the new SectorReady.org. Plaques or window decals may be displayed by employers to showcase their ASE achievements. The WIB can also make official presentations at special events on site through the employer or other community venues. For outreach and recruitment events at the Job Centers, All-Star Employers would receive the highest priority consideration. As economic developers routinely seek to promote local employers as economic assets, the ASE designation helps power the marketing outreach conducted by growth-minded communities.

In addition to vast promotional benefits, ASE firms can qualify for special discounts for employer events such as Job Fest and the Workforce Summit. Employers using WorkKeys Job Profiles or other testing services can also use ASE for discounts or fee waivers. All ASE employers will receive complimentary WorkforceZone subscriptions by mail.

Quality Criteria

The WIB plans to debut the official ASE entry guidelines and criteria in March.  To qualify, employers would meet some or all of the following quality elements.

Skills Based Hiring

  • National Career Readiness Certificate
  • SectorReady Credentials
  • ProveIt Technical Skill Tests
  • Integrated GED Training with Credentials
  • WorkKeys Job Profiles

Work Based Learning

  • Apprenticeship
  • On-the-Job Training through Job Center
  • Internships
  • Job Shadowing

Targeted Opportunities to Overcome Poverty

  • Veterans
  • FutureLink Youth
  • Ex-Offenders
  • Families receiving public assistance
  • Accommodations for those with disabilities
  • English Language Learners/Legal Immigrants

Career Pathways

  • Opportunities for Advancement
  • Internal training program in place
  • Tuition Assistance
  • Families receiving public assistance
  • Accommodations for those with disabilities
  • Apprenticeship or Job Center OJT

Removal of Barriers to Work and Learning

  • Substance Abuse Recovery or other employer-based mental health assistance
  • On-site or employer-sponsored child care
  • Transportation Assistance

Where ASE Happens

To introduce the All-Star Employer network, the WIB targeted its service area to include the counties of Barry, Barton, Dade, Jasper, Lawrence, McDonald, and Newton. However, employers from neighboring counties in Arkansas, Kansas, and Oklahoma are encouraged to apply as part of the larger Four-States Labor Market. The WIB plans an extensive public service campaign through local TV, radio, print, and social media throughout the Joplin media market.

Importance of the Employer Brand

Business brand strategy concept background.

According to Wikipedia, employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Likewise, the marketing disciplines associated with branding and brand management have been increasingly applied to the human resources and talent management community to attract, engage and retain talented candidates and employees, in the same way, that marketing applies such tools to attracting and retaining clients, customers, and consumers.

The term was first used in the early 1990s, and has since become widely adopted by the global management community. Employer brand is “the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders). Therefore, the art and science of employer branding is concerned with the attraction, engagement, and retention initiatives targeted at enhancing your company’s employer brand.”

How to Begin

The WIB is excited to expand services to local firms to boost their employer branding efforts. The All-Star Employer network aims to launch in March together with the debut of new career pathway tools atSectorReady.org. For more information, or to discuss ideas, contact Jasen Jones at the WIB, jjones@sectorready.org, or by phone to 417-206-1717, Extension 106.